Category Archives: Track B

Opening Keynote: Mix It Up for ROI Secret Sauce!

Opening Keynote – Monday 23 October 
08:45 – 09:45

EEPMON is a Millennial hybrid new media artist exploring the creative intersections through the usages of art and technology. He has collaborated and worked with various projects both in art and technology with firms and galleries across North America, the U.K., and Asia. He has held several shows and won awards internationally. He says, “Technology provides a new area for innovators and artists to experiment and develop new modes of creative expression.” He sees the computer as an artistic tool, just like the paintbrush, and with a desire only a truly passionate artist could have, set out to generate dense, dynamic, and beautiful digital graphic compositions that attracted clients such as Marvel, Canada Goose, Microsoft Xbox, and the Canada Science and Technology Museum. His creative and innovative nature is inspiring and has allowed him to transform retail stores into art exhibitions for his creations, combine open-data weather and color to create artistic works, and more. Currently EEPMON is doing his digital artist in residence at Algonquin College Applied Research and Innovation Center in Ottawa, Canada. Follow him on social media: EEPMON or his website at

Presented by: Eric Chan

B101: Content & Features Reno: Less Is More

Track B: (International Ballroom East) —  Web Site Usability & Functionality – Monday 23 October 
10:30 – 11:15

The libraries’ web team recently completed an 18-month redesign, re-architecture and platform migration of the Penn State University Libraries website. The result? A services-focused site that connects users with the content they need more easily and efficiently. In the process, the team cut the amount of content tenfold, reduced the number of authors by hundreds, simplified the author workflow, streamlined its web governance and laser- focused the development process on functionality that could be re-created for items such as hours of operation, alerts, and external service integrations. Presenters provide details on the planning, development, and rolling migration process, highlighting what worked and what didn’t, and how they achieved stakeholder buy-in as they reduced web overhead. Hear how the team plans to sustain what they have achieved, their next steps in iterating on what was accomplished, and tactics for continuing to make the site better for users.

Presented by: Binky Lush, Charles Morris

B102: Rockin’ the Small Screen: Video in the Library

Track B: (International Ballroom East) —  Web Site Usability & Functionality – Monday 23 October 
11:30 – 12:15

Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? This presentation explores the reasons behind making videos to promote your library and to engage with your customers. Come explore ways to use video for outreach and learning through a variety of case studies, discover tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.

Presented by: David Lee King

B103: Successful Website Tools & Techniques

Track B: (International Ballroom East) —  Web Site Usability & Functionality – Monday 23 October 
13:30 – 14:30

Costello discusses the use of enthographic research and how to use this method to reach out and gather data to learn how people use our websites. She describes using the Harry Potter characters to represent styles—Hermione Granger’s (what we all hope and aim to teach), Ron Weasley’s (our reality sometimes), and more. Wisniewski describes the customer journey mapping technique and how it brings stakeholders together to determine priority actions. He shares a case study using his academic institution. Hinesley discusses the various tools and techniques used in a recent redesign of architecture and navigation at CSU’s website. Having a streamlined architecture based on actual user behavior and preferences is essential to the usability of a website and he shares lessons learned. Lavender discusses the redesign of the Michener Learning Resource Centre’s website, and the sites of related departments, through the lens of user experience.

Presented by: Deirdre Costello, Jeff Wisniewski, Kendall Hinesley, Graham Lavender

B104: The Right Ingredients Make a Great Mobile Site

Track B: (International Ballroom East) —  Web Site Usability & Functionality – Monday 23 October 
15:15 – 16:00

Degler discusses frameworks necessary for mobile sites, including how to choose them, and examples of those used by libraries and other organizations. Wisniewski talks about mobile usability testing sharing proven tips and techniques.

Presented by: Roy Degler, Jeff Wisniewski