Category Archives: Track B

B303: At the Top of Google Search Results

Track B: (International Ballroom East) —  Innovation, Insights & Investment – Wednesday 25 October 
13:30 – 14:15

What if a local Google search for “the great gatsby” showed a result from your library at the top? Hear about the process and the outcome for several libraries including how one library took the fight to Google and gained 100,000 new views in the process. Presenters detail the planning, implementation, funding (through Google Ad Grants), and results.

Presented by: Trey Gordner, Corinne Hill

B304: Changing Models/Roles: Competencies & PD Insights

Track B: (International Ballroom East) —  Innovation, Insights & Investment – Wednesday 25 October 
14:30 – 15:15

Based on work done during the last few years, TPL tackles the evolving nature of librarianship in a changing service environment. Libraries everywhere are responding to users’ changing interests and new ways of sharing information. The Role of the Librarian initiative creates opportunities for librarians to maximize the use of their professional skills. Get the details about new models for service delivery, learn about capacity building through a mandatory professional development (PD) program, and hear the top competencies for 21st-century librarians.

Presented by: Kim Huntley, Heather Mathis

Future Focus Panel

Closing Keynote – Wednesday 25 October 
15:30 – 16:30

Our panel discusses their thoughts about the ROI magic sauce for the library and information community of the future. What combination of learning, technology, and collaboration will spark innovation and creativity? Have an impact on our various communities? Ensure we are vital to the communities which thrive? From a tech expert, an engagement specialist, and our other panelists – they will make you think!

Presented by: Larry Magid, Bobbi L. Newman, Misty Jones, Gary Shaffer