Category Archives: Wednesday

Magic Sauce for the Future

Keynote – Wednesday 25 October 
08:45 – 09:45

At the cross-section of innovation, open data, and education, our speaker shares her thoughts of the challenges and opportunities for communities in the coming years. She discusses empowering members of our communities and improving services using new tech like AI, machine learning, virtual and augmented reality, internet of things, predictive analytics, gamification, and more. Join our knowledgeable speaker and gain insights to build your successful community!

Presented by: Jeanne Holm

D301: Online & Social Media for Exceptional Customer Experiences

Track C: (Jefferson) —  Management: Decision Making – Wednesday 25 October 
10:15 – 11:00

Social media has proven to be an effective marketing and customer engagement tool to create community and raise awareness. But it is also becoming an increasingly important platform for delivering customer support and library services, and is central to an effective customer experience strategy. This session shares practices and insights on how libraries can: link social to an overall content strategy, integrate social into broader organizational objectives and goals, explore and evaluate new platforms such as Snapchat and Reddit, begin to involve a wider range of staff in social media, and measure results and communicate the value of social media in your organization.

Presented by: Linda Hazzan

A301: Library Services Platforms: State of the Art

Track A: (International Ballroom Center) —  Tech Tools – Wednesday 25 October 
10:15 – 11:00

Breeding coined the term “library services platforms” to describe the new genre of products for the management of library collections and operations, which differ substantially from the long-standing category of integrated library systems. This session includes an updated view of the characteristics of library services platforms, how they differ from ILS, as well as status of the current products and projects. Those that follow a hybrid model or which partially incorporate the characteristics are also discussed. Breeding shares his insights as to whether library services platforms have lived up to their promises.

Presented by: Marshall Breeding

B301: Create a Culture of Innovation

Track B: (International Ballroom East) —  Innovation, Insights & Investment – Wednesday 25 October 
10:15 – 11:00

Innovation is about process as much as performance. Transforming a creative idea into a functional reality is not a one-person job; it requires collaboration, coordination, and flexibility across teams and organizations. C4 works together with partners and experts to generate, disseminate, and implement creative solutions to complex social issues: behavioral health and recovery, trauma, substance use prevention, poverty, homelessness, healthcare, and more. Learn how C4 operates at the edge of change to produce dynamic results, identifies opportunities to provide innovative support, and how C4’s team engages with technology tools and platforms (e.g., JIRA, Slack, Asana, and more) with colleagues and partners, and ultimately, with each other to refine processes, improve performance, and expand relationships and reach. Real-life examples; specific, actionable recommendations; and tools and techniques for project and product management are featured.

Presented by: Lisa Carlucci Thomas

C301: Changing the Recipe: Instruction Librarians Change it Up

Track C: (International Ballroom West) —  Learning: At the Heart of Libraries – Wednesday 25 October 
10:15 – 11:00

At Nevada State College, the first digital library in the state, the instructional design librarians are moving beyond one-shot instruction sessions and collaborating with faculty to integrate information literacy directly into their research assignments. In 2016, the Library’s two-day workshop led participants through the redesign of their research assignments using the Transparency in Learning and Teaching (TILT) framework. TILT framework has increased student retention and graduation rates, particularly of underserved and first-generation college students. The presenters describe the positive impact the workshop had on faculty perceptions of student research and future collaboration with the library; innovative ways the librarians are collaborating to integrate information literacy more broadly throughout the College; and how participants can use the TILT framework to positively impact student outcomes and reimagine the library’s roles and services.

Presented by: Francesca Marineo, Maya Hobscheid

E301: ROI of Marketing: Increasing the Value of Library Services through Promotion

Track C: (Lincoln)  —  Building Blocks for the Future – Wednesday 25 October 
10:30 – 11:15

With tight budgets and overloaded schedules, libraries are often challenged to invest the funding or time needed to effectively promote themselves to the communities they serve. However, lack of investment is likely costing far more than it’s saving. Join library advocate, marketer, author, and entrepreneur, Bizzle as he discusses strategies for increasing the return on investment of library services and offers tools for convincing decision makers of the value of library marketing.

Presented by: Ben Bizzle

E302: Upping Our Game With Customer Experience

Track C: (Lincoln)  —  Building Blocks for the Future – Wednesday 25 October 
11:15 – 12:15

Our experienced practitioners from one of the world’s largest public libraries share strategies and practices for enhancing customer experience in libraries, from customer service, easyto- use digital resources, creative innovation and making spaces, and a huge range of programs. Get lots of tips and techniques.

Presented by: Kim Huntley, Heather Mathis