Track B: (International Ballroom East) — Innovation, Insights & Investment – Wednesday 25 October
13:30 – 14:15
What if a local Google search for “the great gatsby” showed a result from your library at the top? Hear about the process and the outcome for several libraries including how one library took the fight to Google and gained 100,000 new views in the process. Presenters detail the planning, implementation, funding (through Google Ad Grants), and results.