D301: Online & Social Media for Exceptional Customer Experiences

Track C: (Jefferson) —  Management: Decision Making – Wednesday 25 October 
10:15 – 11:00

Social media has proven to be an effective marketing and customer engagement tool to create community and raise awareness. But it is also becoming an increasingly important platform for delivering customer support and library services, and is central to an effective customer experience strategy. This session shares practices and insights on how libraries can: link social to an overall content strategy, integrate social into broader organizational objectives and goals, explore and evaluate new platforms such as Snapchat and Reddit, begin to involve a wider range of staff in social media, and measure results and communicate the value of social media in your organization.

Presented by: Linda Hazzan