E301: ROI of Marketing: Increasing the Value of Library Services through Promotion

Track C: (Lincoln)  —  Building Blocks for the Future – Wednesday 25 October 
10:30 – 11:15

With tight budgets and overloaded schedules, libraries are often challenged to invest the funding or time needed to effectively promote themselves to the communities they serve. However, lack of investment is likely costing far more than it’s saving. Join library advocate, marketer, author, and entrepreneur, Bizzle as he discusses strategies for increasing the return on investment of library services and offers tools for convincing decision makers of the value of library marketing.

Presented by: Ben Bizzle