W7: Developing a Technology Strategic Plan

Morning Workshops – Sunday 22 October 
09:00 – 12:00

This workshop introduces and uses The Digital Engagement Framework to structure the discussion and engage the audience in a series of brief group discussions. The groups report back to all of the participants. Groups are organized by type of library. The framework has 10 categories: 

  • Assets – What do you have to offer? What makes you unique?
  • Audience – Who do you reach and who do you want to reach?
  • Content – What has and has not been digitized? What criteria should be used to prioritize future digitization efforts?
  • Activities – How do you connect the audience and the assets?
  • Platform – Where can you find your audience? What platforms do you use?
  • Outreach – How do you reach out to new audiences? Where is the audience online now?
  • Engagement – How do you turn the occasional visitor into passionate advocates that are highly engaged?
  • Ambition – Why use digital media? What is your vision?
  • Values – What are the things that are important to you?
  • Goal – What do you want to achieve? 

At the end of the workshop, the participants take away the outline of a technology strategic plan that they can use to develop a specific plan for their organization.

Presented by: Joe Matthews